I was very fortunate to be invited for the second time to talk at artLENS in downtown Orlando, FL. artLENS started as a private Facebook group with quarterly artist socials, but has grown into an event where artists and creative entrepreneurs can learn how to grow their business.
In the spirit of kids going back to school at the end of this month, let’s get back to the basics of running an online business. It’s easy to get caught up in everyday life and let some business priorities slip that may seem less important. Like many entrepreneurs, you have a lot going on: your business, family, friends, school, sports, and maybe a full time job as well. You probably stay on top of things by prioritizing the most urgent business items first, but it’s important to sometimes stop and revisit the basic foundation of what you’re doing, why you’re doing it, and how to move forward.
If you’re a New Year’s resolution goal setting type of person, take a moment and look back on your goals for this year. You’re 6 months in….Have you accomplished all you set out to do? Or are there some goals that you have yet to tackle? Don’t wait until the next Jan 1st to figure out what your goals are! Here are some examples of great goals for all creative entrepreneurs to help you continually push to the next level.
Joining a local art group has many benefits including expanding your creative network and making some new friends. Many artists that I know tend to describe themselves as introverts and have a hard time meeting other people. Fortunately, there are many benefits to getting out of your studio and more involved in your art community.
It’s the beginning of 2016 and like most people, you are considering what you want to accomplish this year. Improving your creative business should be at the top of your goal list. Even if you consider yourself to be successful, there’s always something more you can do. For example, Spreesy is a relatively new sales platform integrated into Instagram that you may not have yet tried.
It’s the hardest question that most of us (entrepreneurs, side hustlers, bloggers, whatever-you-call-yourselfers) deal with each week. Is it really ok to be focusing every extra bit of the day on my side business? It takes an incredible amount of time and energy to get a new business up and running. So if you’re going to do it, you need to spend your time wisely and with maximum efficiency.
Every business, whether you have a creative small business or a large architectural firm, should have a blog in addition to their website. Your product, service, and blog should be designed around your customers’ wants, needs, and desires. You can imagine your blog content as the glue between your customer and the overall success of your business.
We live in a fast paced world with a lot of demands. Creating an article does not have to be a half day event especially when you are in a time crunch. If keeping up with your blogging is crucial to the success of your business, which it is for most of us, then this article is for you.
Follow along with this outline and you’ll be well on your way to writing your next blog post. You will learn how writing an outstanding blog post in under an hour is possible without sacrificing quality.
After two months of launching my site, I doubled my traffic. When I first launched, I had 6 bogs and a very basic website. Over the past couple of months, I have learned a lot about blogging and marketing.
I've been following along with Neil Patel of QuickSprout and his personal challenge of growing a brand new blog to $100k per month within 12 months. He launched a nutritional site called Nutritional Secrets. He has been posting updates on his blog about his progress since also launching 2 months ago.
We often hear about super success stories with new businesses taking off right from day one. They have 10,000 email sign-ups in the first month! Or something like that. But how do they do that? Luck? A post or video that went viral? Maybe they have tried and failed 100 times before that and now have success. We might not ever really know the truth behind some of these stories.
If you're like most people, you have more to worry about than just finding time to blog. I often find myself in the middle of some important research for my next article, or I can be so focused on writing and don't want to stop, but ultimately I hear in this tiny voice from across the room, "Mommy, can you come play with me?". It's heartbreaking to hear those words and think maybe I am spending too much time on my laptop and not enough playing.
The internet can sometimes seem like it is saturated with so much content, that it can be overwhelming trying to decide if you should go forward with your business idea. I was recently watching my favorite girls, Hoda and Kathy Lee, when they went to a segment on how to stage your house to attract potential buyers. The guest was someone I did not know and that made me think: if this guy unknown to me can get on a national tv show and pitch the same strategy for staging your house that many other people had already done...we've all seen these pitches before.... then why should I stop from developing certain parts of my business just because someone else had already done it?
After all of your hard work building your site, making a business for yourself, and actually getting people to follow you, the last thing you want to do is neglect your site and find yourself in a position where you want to trash it and start over. Hopefully, this will never be something you have to consider.