Marketing to the needs of your customer will increase your traffic and sales. The basics of this concept applies to all sorts of businesses regardless if you are an artist or an accountant. Your customer is more likely to buy something that they want if it also fulfills a need they have.
I often see people asking the same questions about how to sell their art on a Facebook group that I follow specifically developed for promoting and selling art. The questions range from 'how much should they charge' to 'how do they know who to sell to'. For the former, if it is appropriate, I usually post a link to the article I recently wrote based on advice from an expert that outlines a couple great methods for pricing art. For the latter, the answer is a bit more complicated.
Every business, whether you have a creative small business or a large architectural firm, should have a blog in addition to their website. Your product, service, and blog should be designed around your customers’ wants, needs, and desires. You can imagine your blog content as the glue between your customer and the overall success of your business.