It’s been 3 months since I started blogging. I am a big believer that every business needs a blog, and creative businesses are no different. It may be the one big way that your audience connects with you and see you as an expert in your field.
So where am I after 3 months of staring a new blog?
It’s not easy to compare yourself to an expert. My progress is no way near that of Neil Patel’s, but for a new business owner, I am happy with my progress thus far.
Blogging online for a new website is a completely new skill for me. It is not like writing a research paper for school or a detailed report for work. Blogging has its own language and structure. I have looked back at my first post and it’s a little sad. It has great content and very informative, but it lacks a clean layout and my graphics could definitely use some help. But it was a start.
I now look forward to writing about my next topic. I have streamlined my process for creating a blog. I designed an easy template for my blog cover pages to have a more cohesive look to my site. I found I was spending way too much time browsing for photos to use for my covers than I should have. I no longer pay for an account through Deposit Photos for photos and have opted to take my own or create a graphic in Adobe Illustrator.
I made the switch to SquareSpace. I was using WordPress, but I felt like I was spending too much time messing around in the backend with plugins and settings. With SquareSpace, it is more straightforward and user friendly for a blog and service based business like Left Side Art.
My blogging speed has also definitely improved. My typing speed wasn’t the issue; it was taking time to create an outline of all the points I wanted to make before typing a single sentence. This allowed me to be more focused when completing necessary research.
These little changes and improvements have made blogging a much more enjoyable experience.
The focus of my business is to support creative business owners in every aspect of running a small business. I want to get my blog to a point where it is seen as a resource for great information, narrowed to this specific niche. To further this along, I added a Resource specific page that hosts links to my main sources of information and will grow this more in the future.
“Growing the Business Side of Your Creative World”
I also have started to monetize my business. I have various affiliate links throughout my blogs, but I really needed to focus on a main revenue stream. To start, I have opened up services for branding and creating web sites. Being an artist, I thrive at creating art and branding is like creating mini pieces of artwork. How can you not love doing that? Next, I will open up consultation services and webinars focused around new business owners.
I finally posted a professional photo of myself. This might seem insignificant, but it was a big step for me. It’s one thing to blog anonymously behind a computer screen, and another to really put yourself out there. My photographer, Briana Lugo, did an amazing job and is now using a logo I designed for her.
I contacted other experts in my field. It is important to network and get to know other people with similar business as you. Networking provides you with many opportunities such as learning from each other and sharing resources. I also added some of the people that I have contacted to my Resource page. I am selective to the resources I recommend and if a link to someone I recommend helps them out, then that's just another positive aspect to networking.
One of my biggest challenges still rests with blogging. To date, I have a decent number of posts for only blogging part-time. I currently post about once a week, but would ideally like to post 2-3 times per week. This is still a little ambitious for me while I am working full time and starting to take on clients.
I will continue to follow Neil’s progress and learn what I can do with my own blog. I might not be able to make $100k per month in 12 months, but following along with someone going through similar growing pains is inspiring. I’m staying on track with my own goals and am anxious to see what the next 3 months bring.