I love automation. Automatic bill pay, automatic invoices, automatic software updates, automatic coffee (ok, my Keurig is close enough)… I’ll take it all. And why not? Technology can make your life easier so you can focus on your really important tasks for the day. It’s unfortunate to hear people are sending their free or paid downloads to people who sign-up through their site one-by-one simply because they do not understand how to use MailChimp. In this simple tutorial, you’ll learn how to make this automation a part of your business.
Automating Your Content Downloads
I’ll explain a very common scenario and then walk you through how to make it work for you:
You have a website and a blog within that website.
You signed up for a newsletter (email capture) service like AWeber or MailChimp.
Your placed a sign-up box on your home page so people can join and receive your newsletters. Do this if you haven’t already!
This sign-up box is linked back to your service provider (MailChimp) and you called your list “WebsiteName Newsletter”. When people join through this box, they are added to this list. This is the list you’ll be sending your newsletters to.
A month or so later, you write a blog post and want to provide your readers with a free downloadable worksheet to supplement what they’ve read.
You create a second list through MailChimp called “BlogPostName Download”.
When people sign up through “BlogPostName Download”, they will be added to this specific list, and not your “WebsiteName Newsletter” list.
Now that our scenario is set up, we’ll go through how to automate your free download through “BlogPostName Download”.
Add Your Download to Your Site
First, you’ll need to decide where to store your download on your site. Basically, you add a page that is enabled but not linked, and load your content there. In SquareSpace, you’ll add your page under the “Not Linked” section, add some text to your page, and attach your content through their Content box. Simple! This page is then an active webpage, but people cannot find it by navigating through your site. They have to know the exact URL to get to it. If you are going to require this to be a paid download, you’ll want to store it in a Store all by itself using the same methods.
Add Your Download to Your MailChimp
The next step is to add this URL to your MailChimp.
Within MailChimp, go to Lists, select “BlogPostName Download” list, go to Signup forms, General forms.
Under the heading Create forms, there is a pull-down menu.
Select Confirmation “thank you” page.
Within this box, edit the text and add a hyperlink to your download. After the person is subscribed to your list, they receive a link in their email to download the file you are providing.
Tip: After you create your page to load your content, do not change your URL. If you do, people will not be able to access the material.