Ok, let’s get right to it. You need a website that best represents who you are as an artist. When someone first visits your site, they should have a good idea of the type of artist you are right from your home page. They should also be able to easily buy your art or request commission work.
If you haven’t yet built your website, here’s a very easy to follow along step-by-step guide. I made this how-to myself specifically for people who may feel like building a site is impossible. It’s not. It’s very possible and much easier than you probably think. Checkout the how-to and follow along with these simple concepts and you’ll be well on your way to having a professional artist website.
Inspire your visitors to learn more about your art
First and foremost, the style of your site should reflect the type of artist you are. For example, if you create art with a modern feel, then your site should feel modern. Your site should not contain distracting colors, fonts, music, or ads that take away from what you really want your visitors to pay attention to. You want people to feel welcome to your site as much as you would want them feel welcome to your home or art studio.
- Clean and simple structure
- No loud colors or music
- Reflect the style of your site with your artist style
- Easy to read fonts
- Limit the use of distracting Ads
Let your visitors know more about you
Your About Page is very important - do not overlook this! This is where you get to tell people who you are and why they might appreciate your artwork. Your About Page should be simple and to the point. This is not the place to write a long and drawn out biography. In a few quick paragraphs, tell people who you are and introduce yourself. Say a polite hello, tell them a little about yourself, and intrigue them enough to get them to continue exploring your site…and eventually buying your art!
- What type of artist are you
- What do you create
- How long have you been an artist
- How can people reach you
- Tell people that you appreciate them visiting (and buying) your art
- Are you involved in any organizations
- Do you teach or advise aspiring artists
- Are you involved in your community
Selling Your Art
Give your visitors something to buy
Within your store, photos of your art should be displayed in a neat and organized fashion. Organizing your art is key to let people find what they are looking for without becoming frustrated. A frustrated customer is more likely to give up and leave your site than they are following through with a purchase.
The photos you use as thumbnails should be small in file size so your page loads quickly. Often you have a choice for uploading an additional file that is larger for previewing a photo in detail. By using a smaller file for your thumbnail, customers can explore your art faster without waiting for the page to load. If they choose a photo to enlarge, then the larger file is opened.
The checkout process should include options for credit card and/or PayPal, or something similar. The platform you choose for purchases must be clean and simple. If you go with Esty or SquareSpace with their built-in online store, you can’t go wrong. These platforms walk you through most of this process of setting up an online store as easy as possible. You are their customer and they do not want you to feel frustrated just as you do not want your customers to feel frustrated.
Pricing your artwork can seem confusing and if you need a place to start, check out this article: "How to Price Your Art with Lachri Fine Art“. Your prices for originals and prints should be clearly displayed. Shipping costs and shipping speeds should be easy to find.
- Organized store
- Small file sizes for thumbnails
- Easy and simple checkout process
- Clearly display prices, quantities, and shipping costs
Your Blog, Upcoming Events, & Newsletter
Connect with your visitors
By having a blog on your site, you have a way to continually communicate to your customers. This is a simple addition to your site, but should not be taken lightly. Committing to an active blog can be a bit time consuming and does require a certain level of commitment. Write about what inspires you to create your art, what tools and methods do you use, who inspires you, and anything else you can think of that connects you to your art and ultimately your customers to your art.
Let visitors know what you are doing on an Events page or section on your home page. What projects are you working on? What events are you attending so they can visit you? Have a sign-up box clearly visible above the fold (at the top half of the page) to give visitors the choice of being notified by you directly of upcoming events, new pieces of art, or anything else that you want to share with them through a Newsletter.
- Have a Blog to be seen as an expert in your field
- Announce Events that you are in
- Collect email addresses