Getting noticed online is a huge deal to your creative business. You should be active on social media everyday posting relevant content and connecting with your audience. This takes a lot of time and commitment so you want to make the best of every post. Posts or pins with images get shared more than text based posts, and the better you make your images and descriptions, the higher the chance of it getting shared or clicked on.
There are 10 key items at a minimum that you want to have in every single post you share online especially if you have a photo included. Sharing photos of your artwork or products you are creating will help engage your audience. Providing descriptions and titles with key words will help your post be found (i.e. Pinterest search), and having a link back to your website and/or online store will continue the engagement.
1 - Quality photo
There are some basic guidelines you should follow when posting to social media. First, use a good camera with a tripod and excellent lighting.
You can take great photos with your smartphone and use free services like Canva if you do not want to invest into a professional camera and Photoshop. Regardless of your equipment, make sure you have a clear photo with excellent lighting. For the best lighting, you can use a set up like this one, or go outside during dust when you do not have too much direct light.
This is the camera package I recommend.
Here is a link for a free trial to Adobe Photoshop.
or a couple of more options:
Next, determine where you will use your photo. If it is going on your own website, size it to less than 1MB for faster loading. Then resize it to best fit your social media of choice. Here are some recommendations:
- Pinterest: 500x1000px
- Facebook: 1200x1200px
- Twitter: 590x295px
- Instagram: 510x510px
2 - Watermarks
Adding a watermark with your logo is quick and easy to do in programs like Photoshop and Canva. Watermarks alone will not stop people from stealing your images and using them for their own use, but it at least acts as a deterrent letting people know that this image belongs to you. A watermark is also another way to advertise your business, so why not use one?
Here are a couple of options other than Photoshop and Canva:
3 - Descriptions
Your post should be able to quickly answer these questions:
What are you posting
In this example, you can see what is being posted by reading the description. A description in addition to the image is a great way to add key words so it will come up on a search. Here, the pinner used: illustration, ocean, cosmos.
Why are you posting it
This pin could have been improved on by adding verbiage like “click here to learn more about this artist”.
Who is doing the posting
You know who the illustrator is: Svabhu Kohli. But this is being posted by Brown Paper Bag.
Where can people learn more or buy it
You can find more about this by clicking on the image and going to Brown Paper Bag where you will find a full article about the illustrator. This could also have been linked to the illustrator’s own website directly, but there is a link within the article that takes you to where the illustrator could be hired for work.
4 - Meta tags
Meta tags are simply key words you add to the description of your photo when posting it to your site. This is what gives images key words so that the image can be easily searched for through search engines (Google, Pinterest, etc.). I add a descriptions to my blog post images as well. If someone pins an image from your site to social media, the description is already included in the way you want it worded.
5 - Direction
People love to be told what to do. Ok, maybe not always, but it seems to be the case online. By saying “click here” in a description, some people claim they will get more clicks than without it. You can do some of your own A/B testing to see if this works for you: post the same image with “click here to learn more” in the description and one without. See for yourself if it adds clickthroughs to your site.
6 - Link back to your site
Drive traffic back to your site where more can be learned about you and your products or artwork. If you do not yet have a site, I highly recommend SquareSpace. In the meantime of having your own site, link back to where you are selling your product.
7 - Blog!
Create a blog about your product or art through your website. Use the same keywords throughout the content, in the title, and in the URL that you had used in your post description. Provide links to your store and have easily accessible social media share buttons so others can share it for you. Do not forget to include your image somewhere in your blog so people have something to click to share.
8 - Be ready to sell
Once a person clicks through your post to your website, you want to have information for them to read, but you also want to have your product easily found so they can make a purchase. Your products can be on your own site, or through a third party like Etsy or ArtPal. Instagram, Pinterest, and Facebook have integrated stores so people can make an instant purchase.
9 - Sign-up box
Once people land on your site, you want to have a sign-up box to receive more information from you in the future. This is your way of contacting people that have shown interest in your business directly and at anytime you see necessary. Are you having a big sale? What better way to notify your leads than to drop an email right in their inbox. Just don’t be spammy and email more than necessary.
10 - Schedule your post
- Quality photo
- Watermark, if artwork
- Meta tags
- Give direction
- Link back to your site
- Have a blog ready
- Have product ready to sell
- Have a sign-up box
- Schedule to be reposted
Make the most of each post you put on social media. It is an excellent way to promote your business and drive traffic back to your site.