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Business

10 Must Do's for Every Image You Post to Social Medial: Best Way to Share Your Art Online

10 Must Do's for Every Image You Post to Social Medial: Best Way to Share Your Art Online

Getting noticed online is a huge deal to your creative business.  You should be active on social media everyday posting relevant content and connecting with your audience.  This takes a lot of time and commitment so you want to make the best of every post.  Posts or pins with images get shared more than text based posts, and the better you make your images and descriptions, the higher the chance of it getting shared or clicked on.

Automate Your Social Media To Save Time and Connect 24/7

Automate Your Social Media To Save Time and Connect 24/7

Managing your time can be hard enough when running your own small creative business.  You are often the sole person responsible for producing your products, creating your art, promoting your business, and making sales.  You’re also responsible for all of the backend business related stuff like your own taxes, website management, and social media marketing - this last task can often seem like the most daunting and time consuming, but it doesn’t have to be!

How to Use Groups and Imports to Combine MailChimp Lists

How to Use Groups and Imports to Combine MailChimp Lists

Sending out regular newsletters to people who have elected to signup through your site can be very beneficial to your business.   By keeping in constant contact, you are reminding them that you are here and you just might have something new to tell them about.  You may have multiple signup boxes throughout your site for different purposes - to see who is interested in what topic or maybe to send them to a free or paid download.  So how do you send one newsletter to several different lists at one time?

How to Automatically Send Your Downloads through MailChimp 

How to Automatically Send Your Downloads through MailChimp 

I love automation.  Automatic bill pay, automatic invoices, automatic software updates, automatic coffee (ok, my Keurig is close enough)… I’ll take it all.  And why not?  Technology can make your life easier so you can focus on your really important tasks for the day.  It’s unfortunate to hear people are sending their free or paid downloads to people who sign-up through their site one-by-one simply because they do not understand how to use MailChimp.  In this simple tutorial, you’ll learn how to make this automation a part of your business.

2016 Online Sales Strategies (+Spreesy) For All Creative Businesses

2016 Online Sales Strategies (+Spreesy) For All Creative Businesses

It’s the beginning of 2016 and like most people, you are considering what you want to accomplish this year.  Improving your creative business should be at the top of your goal list.  Even if you consider yourself to be successful, there’s always something more you can do.  For example, Spreesy is a relatively new sales platform integrated into Instagram that you may not have yet tried.

How Pinterest Can Help Your Business // Pinterest for Small Business

How Pinterest Can Help Your Business // Pinterest for Small Business

Pinterest is a search engine just like Google.  Luckily for artists, it is a visual search engine.  Small businesses can thrive in Pinterest.  It is filled with beautiful images called pins that people pin to their boards.  While people are repinning pins to their boards, other people who follow them are then able to see the pin.  You just have to apply a few key strategies to your pins and you can really make something go viral.

New Creative Businesses Need to Focus on This, Not That

New Creative Businesses Need to Focus on This, Not That

Creating a new business can be very overwhelming.  There are so many things you read about online and it can be hard to know where to start.  For most creative businesses, there are some key items you can focus on to get started in the right direction.  Slowly expand your knowledge and capabilities overtime and you will lessen your frustrations for trying to do too much too quickly.  

How to Find Your Target Market for Creatives

How to Find Your Target Market for Creatives

I often see people asking the same questions about how to sell their art on a Facebook group that I follow specifically developed for promoting and selling art.  The questions range from 'how much should they charge' to 'how do they know who to sell to'.  For the former, if it is appropriate, I usually post a link to the article I recently wrote based on advice from an expert that outlines a couple great methods for pricing art. For the latter, the answer is a bit more complicated.

Why Artists Need a Blog

Why Artists Need a Blog

It’s a lot of work. It’s time consuming. And it can propel your art career forward faster than any other platform

Like most artists, you may have several social media accounts you regularly update with your latest work.  Fine Art America, Art Pal, Ebay, and Etsy, might be at the top of your list for where to sell your art.  All of these are great resources, especially when you are diversified across several platforms.

Freelancers Using Pro-Bono or Spec Work To Build Portfolios

Freelancers Using Pro-Bono or Spec Work To Build Portfolios

Starting out new in any business is not easy, especially the creative freelancing world.  You have to prove your talents and capabilities before someone is willing to pay a decent fee for your services.  

How is freelancing different than working for an established company?  If you go the traditional route of going to college and are lucky enough to land a job working for a corporation in any industry, you are paid a lot of money to do a job that you likely haven't yet convinced anyone you are capable of doing.  You are hired on the expectation that you will perform well and be a valuable asset.