Made a big sale? Great! Now, let's hope you didn't use PayPal.
I was very fortunate to be invited for the second time to talk at artLENS in downtown Orlando, FL. artLENS started as a private Facebook group with quarterly artist socials, but has grown into an event where artists and creative entrepreneurs can learn how to grow their business.
The holidays are here which often means catching up on your favorite books, movies, YouTube channels, or Podcasts. For me, it’s a little from all four. When I’m traveling, I often find myself listening to audio books (which can sometimes be expensive) or listening to podcasts. These 9 podcasts are my go-to’s:
Take a look at who you go to for reliable information in your industry. Why do you go to them? There’s a reason: you think of them as an expert in their field. Now it’s time to start building your reputation as an expert in your specific field. This will drive people to come to you when they need advice, information, or a particular service.
In the spirit of kids going back to school at the end of this month, let’s get back to the basics of running an online business. It’s easy to get caught up in everyday life and let some business priorities slip that may seem less important. Like many entrepreneurs, you have a lot going on: your business, family, friends, school, sports, and maybe a full time job as well. You probably stay on top of things by prioritizing the most urgent business items first, but it’s important to sometimes stop and revisit the basic foundation of what you’re doing, why you’re doing it, and how to move forward.
If you’re just starting out, you may be wondering how many prints of your original artwork you should get made. This can be hard to determine since you are not yet at a point where you can gauge approximately how many orders you will get. There are also quite a few options when it comes to getting prints made. So how do you know what to do?
If you’re a New Year’s resolution goal setting type of person, take a moment and look back on your goals for this year. You’re 6 months in….Have you accomplished all you set out to do? Or are there some goals that you have yet to tackle? Don’t wait until the next Jan 1st to figure out what your goals are! Here are some examples of great goals for all creative entrepreneurs to help you continually push to the next level.
Joining a local art group has many benefits including expanding your creative network and making some new friends. Many artists that I know tend to describe themselves as introverts and have a hard time meeting other people. Fortunately, there are many benefits to getting out of your studio and more involved in your art community.
Getting noticed online is a huge deal to your creative business. You should be active on social media everyday posting relevant content and connecting with your audience. This takes a lot of time and commitment so you want to make the best of every post. Posts or pins with images get shared more than text based posts, and the better you make your images and descriptions, the higher the chance of it getting shared or clicked on.
Managing your time can be hard enough when running your own small creative business. You are often the sole person responsible for producing your products, creating your art, promoting your business, and making sales. You’re also responsible for all of the backend business related stuff like your own taxes, website management, and social media marketing - this last task can often seem like the most daunting and time consuming, but it doesn’t have to be!
Sending out regular newsletters to people who have elected to signup through your site can be very beneficial to your business. By keeping in constant contact, you are reminding them that you are here and you just might have something new to tell them about. You may have multiple signup boxes throughout your site for different purposes - to see who is interested in what topic or maybe to send them to a free or paid download. So how do you send one newsletter to several different lists at one time?
I love automation. Automatic bill pay, automatic invoices, automatic software updates, automatic coffee (ok, my Keurig is close enough)… I’ll take it all. And why not? Technology can make your life easier so you can focus on your really important tasks for the day. It’s unfortunate to hear people are sending their free or paid downloads to people who sign-up through their site one-by-one simply because they do not understand how to use MailChimp. In this simple tutorial, you’ll learn how to make this automation a part of your business.
It’s the beginning of 2016 and like most people, you are considering what you want to accomplish this year. Improving your creative business should be at the top of your goal list. Even if you consider yourself to be successful, there’s always something more you can do. For example, Spreesy is a relatively new sales platform integrated into Instagram that you may not have yet tried.
Pinterest is a search engine just like Google. Luckily for artists, it is a visual search engine. Small businesses can thrive in Pinterest. It is filled with beautiful images called pins that people pin to their boards. While people are repinning pins to their boards, other people who follow them are then able to see the pin. You just have to apply a few key strategies to your pins and you can really make something go viral.
It’s the hardest question that most of us (entrepreneurs, side hustlers, bloggers, whatever-you-call-yourselfers) deal with each week. Is it really ok to be focusing every extra bit of the day on my side business? It takes an incredible amount of time and energy to get a new business up and running. So if you’re going to do it, you need to spend your time wisely and with maximum efficiency.